Inflation can have an impact on consumer demand for domestic cleaning services in several ways:
- Decreased affordability: As inflation increases the cost of living, consumers may have less disposable income to spend on domestic cleaning services. This can lead to a decrease in demand as people may prioritise other expenses over cleaning services.
- Reduced frequency: Consumers may also reduce the frequency of their cleaning appointments to save money during times of inflation. For example, they may switch from weekly to fortnightly or monthly cleaning services.
- Substitution effect: Inflation can lead consumers to substitute more expensive cleaning services with cheaper alternatives, such as DIY cleaning or using less expensive cleaning products
Additionally, companies may need to diversify their services and target different segments of the market to maintain demand. For example, some cleaning companies may offer specialised services such as deep-cleaning, pet friendly or eco-friendly cleaning, which can attract consumers willing to pay a premium for these services.